Search Trends - and, their impact.

So this week, we've seen some fresh updates within our own website and how it talks to google. We always need to tweak things via Search Console - and, act fast to respond to the google requirements and needs. You see - far from seeing the end of google because of AI - I think you'll find they are adapting to the changing conversational landscape fast. So it goes, today - google announce a new update to their search experience that affects us all in some way.

What are these changes?

If you type "latest google news on seo" into google - it confirms "As of March 14, 2025, the latest SEO news includes Google's March 2025 core update, which is rolling out now, and Google's exploration of ads within its new AI Mode conversational search experience."

They go onto clarify the following details - granular changes.

"Here's a more detailed breakdown of the latest SEO news:

March 2025 Core Update:

Google has released its March 2025 core update, which is the first core update of 2025 and the first since December. 

This update aims to improve the quality of search results by surfacing more relevant and satisfying content.

It will take up to two weeks to roll out. 

AI Mode and Ads:

Google is exploring the possibility of including ads in its new AI Mode conversational search experience. 

However, some advertisers remain sceptical about the performance of ads in this new format. 

Google News SEO:

Google News is a popular solution for publishers to reach new audiences and boost traffic. 

To rank well in Google News, publishers need to focus on creating fresh, high-quality content and building overall site trustworthiness. 

Backlinks to the main site are important, and internal linking strategies remain the same as for evergreen content."

So as a business, how does this affect me?

If your website is managed things like this are being looked after. Also, google has made some changes automatic - so I wouldn't worry. Just talk to your website builder or team - based on recent trends and information, here are the key changes affecting SEO and search:

A shift towards more Conversational Search

Search is evolving from basic keywords to natural language interactions and experience-based searches. Users are now asking specific, detailed questions rather than using simple keywords⁠⁠.

AI as an Integration in Search

While AI tools like "ChatGPT" and "Gemini" are influencing how people search, we're currently in a transition period that presents opportunities for businesses⁠⁠. The focus is shifting from pure rankings to understanding user intent and providing personalized experiences.

Content Quality and Human Touch

With AI-generated content becoming more common, there's an increased emphasis on maintaining quality and natural voice. Content now requires more human oversight and checkpoints to ensure it remains authentic and organic⁠⁠.

Practical Implementation

Rather than viewing AI as a complete replacement, successful businesses are using it as a complementary tool to enhance human capabilities⁠⁠. The focus is on specific, well-defined use cases that directly benefit end users⁠⁠.

Strategic Adaptation

The key to success is implementing these changes while maintaining business momentum. Rather than making sweeping changes, businesses should focus on incremental improvements that build upon each other⁠⁠.

Balancing Technology and Human Elements

The most effective approach is using AI to handle routine tasks while ensuring human expertise remains central to strategic decisions and creative endeavours⁠⁠. This creates a more sustainable and effective digital presence.

So what is your Law of Attraction process?

Simply put, we are working to implement better websites with detailed and collaborative methods between AI tools and human expertise.

We have the set the idea up in three clear principles.

✨ How to simplify the process of building from the ground up. (be it websites, outreach, AI or other)

✨ How to build better websites at lower costs - harnessing automated pre-vetted marketing and design, better branding consistency. 

✨ How to focus on what is needed for the business - and, ways to tackle. A digital business coach.

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